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ICON Projects

Ella Condo Truck

The Ella Condo Truck is Canada's first mobile sales centre for new condos. ELLA, a 45-home development project in East Vancouver, took a road block encountered during the permitting stage of their presentation sales centre and turned it into an opportunity. This was accomplished by embracing what seemed like a crazy idea at first and transforming it into a wonderful opportunity to intimately connect with its potential customers and the community.The truck was sourced and envisioned by ICON and working together with developer GN Holdings Limited Partnership/Trillium Projects, the truck was brought to Vancouver all the way from Toronto. The old ice cream truck went directly into the shop for inspection, restoration, and re-design. After a 2-week transformation involving multiple vendors, it was finally unveiled as the project's mobile presentation centre/deal writing office at a press conference. Going from one brokerage to another, the Ella Condo Truck travelled and made its way through Vancouver to meet and greet potential customers in a fun, novel and memorable way.

In less than 2 months, the truck received invitations to over 12 locations and greeted 730 + visitors. It successfully closed deals and generated thousands of media impressions. We absolutely adore and appreciate our partners who came together to make it all happen in record time. Not only did it forge a strong brand connection with ELLA homebuyers, the truck now has a waitlist of eager developer buyers who want to re-purpose it for other real estate projects. ❤️