Top of the Class
Crystal Hung, distinguished by Business in Vancouver as a “Forty Under 40,” founded Icon&co in 2014. We have grown an impressive track record—representing exceptional properties since day one and building a reputation of excellence: winning awards, creating standout campaigns, and consistently achieving top performance status.
Heritage & Legacy
Vancouver’s cityscape is ever-changing and we’re proud to bring our visionary real estate expertise to the evolution. Yet we also acknowledge the past, rooting our feet in both history and the present to ensure our contributions are respectful and sustainable.
Preserving Vancouver’s heritage is deeply meaningful to us. Currently, Crystal serves as Vice-Chair of the Vancouver Heritage Commission at City of Vancouver, campaigning the real estate industry to integrate Vancouver’s heirloom buildings and diverse cultural history into urban planning decisions.
Our elegant office attests to our reverence for threading the past with the now. Located in Vancouver’s historic Fairview House, Icon&co’s headquarters exudes sophisticated, old-world luxe in harmonious contrast with a view of downtown’s glass-tower tempo.
Our headquarters is an inspiring launchpad for imaginative ideas and pioneering sales campaigns. And unlike other agencies, we host our sales galleries in-house—it’s a rare and intimate sales experience copied by others but never quite matched.
Critical To Our Success?
We’re selective about our collaborations, working with those who welcome innovation with an open mind and want to impact communities for the better, just like we do.Collaborate With Us
Supporting our community is an integral part of our ethos. We choose to make a difference by volunteering and fundraising, leveraging our industry connections and marketing experience.
Icon is a founding member of Pixel Moments. This annual micro-donation campaign supports mental health and substance abuse resources at St.Paul’s Hospital. Generous donors raised over $460,000 in two campaigns during COVID. Fusing AR tech and public art, Pixel Moments is a one-of-a-kind digital initiative that captures a new generation of philanthropists.
Chinese Cultural Preservation
Vancouver has many histories. Through our contributions to this organization, we pass on the indelible stories of Vancouver’s early Chinese community to the next generation. At the same time, we acknowledge and strengthen the connection between Vancouver’s Chinese and Indigenous communities.
Home for the Holidays
Icon&co has helped raise over
$1 million for Kids Help Phone since our involvement began in 2015. We’re proud to count our clients, vendors, and colleagues as supporters, too.
We spearheaded a philanthropic partnership between Richmond Hospital Foundation and Everglade Development during the first COVID lockdown and redirected its marketing campaign to fundraising for the community. This resulted in a viral campaign generating $55,000 for the foundation in just short two weeks. The project won Best Marketing Campaign of the Year.
Traditional construction practices account for about one-third of the world’s overall waste and almost 40% of the world’s carbon dioxide emissions. We advise our development partners on more sustainable building solutions and offer marketing tactics that consider the three “Rs”: Reduce, Reuse, Recycle.
Case in point: our branded Ella condo truck—a converted Canada Post truck turned sales centre on wheels. Out of a 20-square-foot repurposed truck, we sold 35,000 square feet—or about
$30 million—of real estate.
We saved the developer several hundreds of thousands that would ordinarily go into the cost of a stand-alone presentation centre. And they can proudly say their project had a smaller environmental footprint.
After retiring our Ella truck, another developer purchased it to reuse for their project, allowing them to avoid the environmental impact and cost of a traditional sales centre. Our Ella sales truck was heralded as ingenious, garnering local and global publicity.
Icon&co is a full-service real estate sales and marketing agency balancing outside-of-box-thinking with experienced-based strategies. Deep market intelligence meets inventive, consumer-first solutions for distinct properties we are proud to be a part of.
We practice meticulous due diligence when collaborating with stakeholders and trusted consultants to help secure a desired development site.
Decisions & Mitigating Risk
Our product development advisory is informed by a deep dive and analysis into relevant trends, gaps, and pricing projections.
Our keen insight into real estate trends allows us to pinpoint opportunities that align with our clients’ vision and financial goals.
We employ a data-driven approach to determine product features and pricing that aligns with homebuyers' needs, fulfills project objectives, and encourages equitable, sustainable living.
An intricate balance of data with human connection drives our marketing strategies, creating a roadmap to achieving meaningful sales goals with precision and heart.
From first contact to after-sale to even after completion, our vision for homeowners is a personalized experience marked by attentive service and care throughout the entire home buying journey.
PREC* indicates 'Personal Real Estate Corporation'.